As the Holiday season slowly begins to fill the air with excitement and anticipation, little surprises, filled with traditions, start popping up here and there to help you prepare for the gift giving season. One of those surprises can be found in Rockefeller Center.  From now through January 5, Rockefeller Center will be host to the Lionel Electric Trains Flagship Store.

This pop-up store, a first for the iconic 109-year old brand, is filled with collectible favorites, from the traditional Santa Fe 2-10-10-2 300 Steam Locomotive to new favorites like The Polar Express. Whether you are looking to add to an already started tradition at home, or are looking to start a collection for generations to come, this store is conveniently located in the heart of where the Holidays are most felt in New York City.  Only steps away from the famous Rockefeller Christmas tree, the ice skating rink, the breathtaking Holiday windows of Saks Fifth Avenue, and more, you can make a visit to Lionel Trains a day full of adventure, fun, with new and old discoveries for your family.

Founded more than 109 years ago by Joshua Lionel Cowen, the first electric train was made for advertising display only. However, the demand by customers to bring these cars home lead to the first commercial products being produced.  The company was founded right here in New York City before moving to CT, NJ, and then settling in Michigan. The ornaments have been one of Hallmark’s top five product lines.

Lionel has since had much success and become a symbol of happy holiday traditions, often passed on from generation to generation.